Ⅰ. 서론
1. 정책문제의 의의
정책이란 정부가 사회의 각 분야별 사회문화, 가치, 규범, 질서, 구조, 형태 등 사회적 상
태나 조건들을 유지하거나 또는 변경시키고자 할 때 사용하는 간여의 수단이다.
일반적으로 정책문제란 그것이 정책문제로 식별되면 공공 액션(public action)을 통해서 성
the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
boundaries between off-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. There are many different things in these two times. There are many features that reveal the differences between media scramble and new media order. For example, in competition composition, there are only two competitors (internet company, media company) in 2000s, but in 2010s, t